At Nutrena® NatureWise®, we know flock time is family time. When you walk to the coop with feed in hand and your flock gathers around, it’s more than just a meal-it’s a connection. Our feed, crafted with wholesome ingredients, provides everything your birds need and nothing they don’t. We’re dedicated to delivering essential vitamins and nutrients to help nurture these special moments with your flock, from our coop to yours.
Why Choose NatureWise for Your Flock
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Herbal Blend
Blended with herbs and essential oils for a well-nourished flock.
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FlockShield™
Formulated with pre-, pro-, and postbiotics to support a strong immune system, optimal digestion, and superior nutrient absorption.
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Nutrient Essentials
Protein and vitamins to promote whole flock health.
Try NatureWise Today.
Explore NatureWise Products
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NatureWise
Chick Starter Grower 18% Protein Crumble Non-Medicated
18.0% Crude Protein6.0% Max Crude Fiber2.5% Crude FatA 18% protein crumble for chicks as the sole diet beginning at hatch.Learn More -
NatureWise
Layer 17% Protein Pellet
17.0% Crude Protein6.0% Max Crude Fiber2.5% Crude FatA 17% protein pellet for laying chickens 16 weeks of age or at the onset of lay.Learn More -
NatureWise
Harvest Blend 18% Protein Textured Layer Feed
18.0% Crude Protein6.0% Max Crude Fiber6.0% Crude FatA 18% protein Textured Layer Feed crafted with recognizable ingredients for chickens 16 weeks of age or at the onset of lay.Learn More
Frequently Asked Questions About NatureWise
View All Poultry FAQs-
What feed form does NatureWise offer?
NatureWise feeds come in several forms to match the unique needs of every bird and flock type.
- Pellet – Compressed product form that provides consistent nutrition which helps eliminate sorting
- Crumble – Cracked pellet for ease of consumption for all sizes of birds
- Textured – A mix of grains and seeds for increased palatability, along with a nutritional pellet
- Clean Crumb™ – An extruded bit, sized and designed for specialty birds with small beaks
- Micro Clean Crumb™ – Extra small, extruded bit, sized and designed for specialty birds with small beaks
- Floating Bit – Specialty bit made to be easily digested by waterfowl and float for on-the-water feeding
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Are NatureWise products natural?
Yes, many NatureWise products are considered natural as they are crafted with natural* ingredients along with vitamins, minerals, essential oils, and amino acids. *As defined by AAFCO
Full list of natural products:
- NatureWise All Flock 20% Protein Pellet
- NatureWise All Flock 20% Protein Crumble
- NatureWise Chick Starter Grower 18% Protein Crumble Medicated
- NatureWise Chick Starter Grower 18% Protein Crumble Non-Medicated
- NatureWise Feather Fixer® 20% Protein Pellet
- NatureWise Free-Range Egg Producer 21% Protein Pellet
- NatureWise Harvest Blend 18% Protein Textured Layer
- NatureWise Layer 17% Protein Pellet
- NatureWise Layer 17% Protein Crumble
- NatureWise Meatbird Start to Finish 22% Protein Crumble
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Do NatureWise layer feeds contain the vitamins and minerals needed for strong egg production?
Yes! NatureWise layer feeds provide the needed protein, vitamins, and calcium your layers need to produce strong, healthy eggs.
You can find our “Egg Essentials” call out on every bag to know exactly what protein %, vitamins, and level of calcium you are getting in your layer feeds.
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Do NatureWise chick feeds contain the vitamins and minerals needed for a strong start?
Absolutely! NatureWise Chick Starter Grower 18% Protein Crumble is formulated with the optimal levels of protein, vitamins, and minerals young birds need to grow strong and healthy.
You can find our “Growth Essentials” call out on every bag to know exactly what protein %, vitamins, and level of calcium you are getting in your chick feeds.
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What should my bird’s daily diet look like?
For a balanced, healthy diet:
- Feed 90% complete feed (like NatureWise)
- Limit scratch or treats to no more than 10% of total intake (like NatureWise Scratch Grains or NatureWise TidBits)
This ensures your birds get the right levels of protein, amino acids, vitamins, and minerals they need to stay healthy and productive.
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What is FlockShield™ and how will it benefit my flock?
FlockShield™ is exclusive Nutrena NatureWise technology formulated to support a strong immune system, optimal digestion, and superior nutrient absorption. Together, these ingredients help strengthen your flock’s overall wellness.
FlockShield can be found in all NatureWise complete feeds and treats!
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What is Herbal Blend in NatureWise?
Herbal Blend is exclusive to NatureWise and is a unique blend of herbs and essential oils that help ensure your birds are nourished and beaming with a good glow of health.
Herbal Blend can be found in all NatureWise complete feeds!
Learn More on the Poultry Blog
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Essential Oils: Helping Your Birds Live Their Best Lives
Take a look at how these compound can help your bird live their best life.
View Blog -
Vitamin D3: Key to Healthy, Strong-Shelled Eggs
What is this vitamin, and why is it important for your birds—and you?
View Blog -
Chicken Feeds: They’re not all the same.
A healthy digestive system is key to a healthy chicken.
View Blog
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